--- # The Sea of Sameness If everyone uses ChatGPT 5, everyone sounds smart. Intelligence is commoditized. *Personality* is scarce. ## Defining Your Moat Your brand voice—snarky, academic, compassionate, rugged—is what keeps readers coming back. ## Tuning the AI Don't just say "write a blog". Upload your brand voice style guide to the context window. Force the AI to adhere to your specific vocabulary and tone constraints. ---