--- Copywriting is the art of convincing through words, and artificial intelligence has become the most advanced brush for this task. In 2025, it's not about the AI writing for you, but about how you use its analytical capacity to create messages that resonate deeply with your audience. ## The New Process of Intelligent Copywriting ### 1. Audience Research (Deep Research) Before writing a single word, use the AI to analyze competitor reviews, forums, and social media comments. - **Key Prompt:** "Analyze the following 50 customer reviews and extract the 3 main fears and the 3 deepest desires expressed by the users." ### 2. Structuring with Proven Frameworks The AI masters the classic sales structures. Use them as a base: - **AIDA:** Atención, Interés, Deseo, Acción. - **PAS:** Problema, Agitación, Solución. - **BAB:** Before, After, Bridge. !!! tip The PAS framework is especially effective on social media to capture the attention of users who scan content quickly. ## Advanced Techniques for Texts that Convert | Técnica | Cómo aplicarla con IA | Impacto esperado | |---------|-----------------------|------------------| | **Voz de Marca** | Entrena al modelo con tus mejores textos anteriores. | Consistencia del 100% en todos los canales. | | **Micro-segmentación** | Genera 10 versiones del mismo beneficio para 10 perfiles distintos. | Aumento del CTR en un 40-60%. | | **Prueba Social** | Pide a la IA que integre testimonios de forma natural en el flujo de venta. | Mayor confianza y autoridad inmediata. | ## Errors that Kill your Sales (and how AI helps you avoid them) 1. **Being too generic:** Don't ask "write a sales text". Ask "write a text for a 45-year-old CEO concerned about staff turnover". 2. **Lack of Clarity:** Use the AI to simplify complex concepts. "Explain this as if it were for a 10-year-old" is a great starting point. 3. **Ignoring the Objection:** Ask the AI to act as a skeptical customer and list all the reasons why they would NOT buy. Then, write responses for each one. ## Conclusion AI for copywriting is not a threat to the writer, it's their superpower. The texts that sell in 2025 combine the analytical precision of the machine with the empathy and strategic judgment of the human. Are you ready to start?