--- # Winning the Citation War Perplexity and Claude are becoming the default search engines for power users. Unlike Google, they don't send traffic via 10 links—they synthesize answers. Being cited is the new #1 ranking. ## The "Citation Worthy" Checklist 1. **Unique Coinage:** Create terms or frameworks that *only* you define. If an AI wants to explain your concept, it *must* cite you. 2. **High Information Density:** Fluff is ignored. LLMs have limited context windows (conceptually) when synthesizing. They grab the facts. 3. **Contrarian Views:** AI models are often RLHF'd to be balanced. Offering a distinct, well-argued counter-point can get you cited in the "Perspectives" section. ## Optimizing for Claude Claude has a large context window and "reads" deeper. Long-form, highly nuanced content performs well here. ## Optimizing for Perplexity Perplexity is a real-time answer engine. It loves fresh data, news, and "latest" stats. Keep your content updated. ---