--- Text automation has gone from a technical curiosity to an operational necessity for many businesses. However, the key to success is not to automate everything, but to discern where the machine brings efficiency and where the human brings the soul. ## When is it IDEAL to use automatic texts? 1. **High Frequency and Low Risk Content:** Product sheets for ecommerce, weather reports or sports results. 2. **First Drafts:** To overcome writer's block and establish a basic structure. 3. **Large-Scale Personalization:** Greetings, order confirmations or recommendations based on user behavior. 4. **Support Translation:** So that a user can quickly understand a knowledge base in another language. !!! tip Automatic texts are excellent for repetitive tasks where factual accuracy is more important than literary style. ## When is it a MISTAKE to use automatic texts? | Scénario | Risque | Pourquoi éviter l'IA pure | |----------|--------|---------------------------| | **Pages d'Accueil** | Manque de différenciation | C'est votre carte de visite ; elle doit avoir une voix unique. | | **Contenu Juridique** | Erreurs contraignantes | L'IA peut halluciner des termes qui posent des problèmes juridiques. | | **Crise de Réputation** | Manque d'empathie | Répondre à un client en colère avec de l'IA a tendance à aggraver les choses. | | **Opinion et Leadership** | Perte d'autorité | Personne ne veut lire l'opinion d'une machine sur l'avenir de son secteur. | ## The Automation Traffic Light - **Vert (Avancez) :** Transactional emails, interface micro-copies, technical product descriptions. - **Orange (Précaution) :** Educational blog articles, weekly newsletters, technical support responses. (Require human review). - **Rouge (Arrêtez) :** Brand manifestos, CEO letters, content on highly sensitive or ethical topics. ## Conclusion Automatic text is a tool, not a substitute. Use it to free your team from monotonous tasks and allow them to focus on strategy, creativity, and emotional connection with your audience.