--- Text automation has gone from being a technical curiosity to an operational necessity for many companies. However, the key to success is not in automating everything, but in knowing how to discern where the machine brings efficiency and where the human brings soul. ## When is it IDEAL to use automated texts? 1. **High Frequency and Low Risk Content:** Product sheets for e-commerce, weather reports or sports results. 2. **First Drafts:** To overcome writer's block and establish a basic structure. 3. **Personalization at Scale:** Greetings, order confirmations or recommendations based on user behavior. 4. **Support Translation:** To allow a user to understand a knowledge base in another language quickly. !!! tip Automated texts are excellent for repetitive tasks where factual accuracy is more important than literary style. ## When is it a MISTAKE to use automated texts? | Scenario | Risk | Why avoid pure AI | |-----------|--------|----------------------------| | **Landing Pages** | Lack of differentiation | It's your cover letter; it must have a unique voice. | | **Legal Content** | Binding errors | AI can create terms that generate legal problems. | | **Reputation Crisis** | Lack of empathy | Responding to an angry customer with AI usually makes the situation worse. | | **Opinion and Leadership** | Loss of authority | Nobody wants to read a machine's opinion on the future of their industry. | ## The Automation Traffic Light - **Green (Go):** Transactional emails, interface micro-copy, technical product descriptions. - **Amber (Caution):** Educational blog articles, weekly newsletters, technical support responses. (Require human review). - **Red (Stop):** Brand manifestos, CEO letters, content on highly sensitive or ethical topics. ## Conclusion Automated text is a tool, not a substitute. Use it to free your team from monotonous tasks and allow them to focus on strategy, creativity and emotional connection with your audience.